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Your Lifestyle. Probiotics. Superfoods.

up4® is a range of clean, consciously-created wellness supplements, featuring probiotics and superfoods, that support you on your journey toward a meaningful life. What are you up4®?

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Made With Simple Goodness

What you put in your body matters to you and to us. That’s why up4® products are made with clean, safe and effective ingredients that are vegetarian, Non-GMO and gluten-free.

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Multi-strain Probiotic Power

up4® multi-strain probiotic blends nourish your gut bacteria for maximum digestive, immune and overall health support.* In delicious gummy form or convenient capsules—now packed with even more CFUs of good bacteria—up4® Probiotics are designed to help you feel your best.*

Powered by Nature

up4® Superfoods contain blends with whole fruits & vegetables, probiotics and vitamins in ready-to-mix packets for natural energy, detox and restoration benefits you can enjoy at home or on-the-go.

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Designed With Your Lifestyle in Mind

We realize there’s no such thing as a “one-size-fits-all” solution. That’s why up4® offers a variety of products in convenient formats to meet your individual needs. Our products are made with carefully considered ingredient blends that work naturally with your body to help support your physical, mental and emotional wellness goals.

About

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Our Mission

Our mission is to fuel your potential. You’re in pursuit of making your mark on the world, and up4® is here to help with wellness products, resources and inspiration to unleash the power of your potential.

Our Values

We believe that your health must come first – so up4® supplements are designed to support you physically, mentally and emotionally*. We believe in the pursuit of greatness, so we never rest on our laurels and keep pushing ourselves to improve and innovate. We believe in simple goodness and that goodness is simple. So we practice responsibility by sourcing clean products and constantly evaluate our actions and ways to be more sustainable, because we know that when we’ve taken care of the well-being of our customers and the world around them, the possibilities are endless.

NEW FSC-Certified Packaging

The up4® Simple Goodness Promise extends beyond what’s good for your body to what’s good for the environment. That’s why we design packaging using FSC-certified paper from well-managed forests. Please help us care for the world by recycling your up4® package when its contents are depleted.

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