Our Mission
Our mission is to fuel your potential. You’re in pursuit of making your mark on the world, and up4® is here to help with wellness products, resources and inspiration to unleash the power of your potential.
Our Values
We believe that your health must come first – so up4® supplements are designed to support you physically, mentally and emotionally*. We believe in the pursuit of greatness, so we never rest on our laurels and keep pushing ourselves to improve and innovate. We believe in simple goodness and that goodness is simple. So we practice responsibility by sourcing clean products and constantly evaluate our actions and ways to be more sustainable, because we know that when we’ve taken care of the well-being of our customers and the world around them, the possibilities are endless.
NEW FSC-Certified Packaging
The up4® Simple Goodness Promise extends beyond what’s good for your body to what’s good for the environment. That’s why we design packaging using FSC-certified paper from well-managed forests. Please help us care for the world by recycling your up4® package when its contents are depleted.
